Research on the Impact of Big Data Application on Corporate Market Competitiveness of Manufacturing Enterprises
ZHENG Baohong，NI Peisen，XUE Anqi
1. Hefei University of Technology， Hefei， China；2. Anhui Provincial Key Laboratory of Philosophy and Social Sciences for Digital Economy and Smart Enterprise Management， Hefei， China
Abstract Based on the data of manufacturing companies listed on China’s A-share market from 2012 to 2021, a“big data application” indicator is constructed using text mining methods to empirically test the impact of big data application on the market competitiveness of manufacturing enterprises.. The study shows that there is an inverted U-shaped relationship between big data application and market competitiveness of manufacturing enterprises, with production efficiency and customer concentration playing a partial mediating role between big data application and enterprise market competitiveness. Further analysis shows that for enterprises with a better foundation in resources and capabilities, and lower data security risks, the application of big data has a significant positive impact on market competitiveness.
ZHENG Baohong,NI Peisen,XUE Anqi. Research on the Impact of Big Data Application on Corporate Market Competitiveness of Manufacturing Enterprises[J]. Chinese Journal of Management, 2025, 22(1): 44-.
