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| A Study on the Construction of High-Quality Actor Networks for Female Entrepreneurial Enterprises: Analysis of “Empowerment of Beauty Power” Management Thought |
| HU Haibo，ZHOU Jie，WEI Peng，WANG Yiqin |
| 1.Jiangxi University of Finance and Economics, Nanchang, China; 2. Jiangxi Provincial Party School of the Communist Party of China, Nanchang, China |
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Abstract Using a longitudinal case study method, this research analyzed the multiple entrepreneurial journeys of female entrepreneur Zhang Bei, and extracted her management thought of “empowerment of beauty power”. The findings indicate that the formation of the entrepreneur’s management thought is influenced by objective, timely, and differential key characteristics. It is shaped by the entrepreneur’s logic of cognitive beauty and concrete beauty, which embodies the essence of change and constancy. The entrepreneur’s entrepreneurial willingness acts as a “bridge” between these key characteristics and management thought. Through dialogue with these evolving key characteristics, this willingness manifests in three stages of entrepreneurship: the beauty of objects, the inheritance of natural beauty, and the fostering of beauty. This stage-specific entrepreneurial willingness serves as carriers of the entrepreneur’s management thought and are imprinted with the organizational aesthetics of their respective stages. Furthermore, through the “bridging” of entrepreneurial willingness, the entrepreneur’s management thought guides the entrepreneur to construct an actor-network across three stages of entrepreneurship. They adopt models such as maximizing resource utilization, situational guidance, and beauty sharing, thereby achieving entrepreneurial willingness.
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Received: 26 December 2023
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