Research on the Process Mechanism of Digitalization Promoting Green Innovation in Manufacturing Enterprises
HU Antao，ZHANG Zhengang，YE Baosheng
1. Jiangxi University of Finance and Economics， Nanchang， China； 2. South China University of Technology, Guangzhou, China； 3. Guangzhou Institute of Digital Innovation, Guangzhou, China； 4.Fujian Agriculture and Forestry University, Fuzhou, China
Abstract Based on the perspective of digital resource orchestration, this study takes Gree Electric Appliances as the research object and adopts a vertical single case study method. The results are as follows：①digitalization promotes green innovation through three stages, namely the traditional green development stage, the green development stage with digitalization, and the green development stage embedded of digitalization. And green innovation has three dimensions, namely green technology innovation, green process innovation, and green organizational innovation. ②Digital resource orchestration follows the specific process of “digital resource construction—digital resource bundling—digital resource leveraging”, and has three different ways of “improved, integrated, and embedded”. ③In the traditional green development stage, enterprises achieve green technology innovation through improved orchestration mechanism. In the green development stage with digitalization, enterprises achieve green process innovation through integrated orchestration mechanism. In the green development stage embedded of digitalization, manufacturing firms achieve green organizational innovation through embedded orchestration mechanism.
HU Antao,ZHANG Zhengang,YE Baosheng. Research on the Process Mechanism of Digitalization Promoting Green Innovation in Manufacturing Enterprises[J]. Chinese Journal of Management, 2024, 21(9): 1265-.
