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| Research on the Mechanism of Voice Solicitation on Employees’ Proactive Behavior |
| WANG Yanfei，CHEN Xueling，ZHENG Lixun，ZHU Yu |
| 1. South China University of Technology, Guangzhou, China; 2. Jinan University, Guangzhou, China |
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Abstract Based on affective events theory and regulatory focus theory, our study explores how and when voice solicitation affects employees’ proactive behavior, through a multi-wave, multi-source questionnaire study (Study 1) and an experimental study (Study 2). The study found that: voice solicitation can enhance employees’ positive affect and reduce negative affect, which in turn promotes their proactive behavior; employee regulatory focus moderates the indirect effect of voice solicitation on proactive behavior via positive affect, that is, the positive indirect effect of voice solicitation on employees’ proactive behavior via positive affect is significant when regulatory focus is high and does not exist when regulatory focus is low; employee regulatory focus moderates the indirect effect of voice solicitation on proactive behavior via negative affect, that is, the positive indirect effect of voice solicitation on employees’ proactive behavior via negative affect is not significant when regulatory focus is low and exists when regulatory focus is high.
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Received: 26 December 2023
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