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| Research on Influencing Factors and Role Mechanisms of the Willingness of Policy Recipients to Apply for Enterprise-Friendly Policies |
| LIU Li，ZHANG Yi，CHEN Bisha，FU Zitiang |
| 1. Huazhong University of Science and Technology， Wuhan， China；2.Sichuan Agricultural University， Chengdu， China |
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Abstract Based on the depth interview materials of the policy recipients of enterprise-friendly policies, this study explores the deep-rooted factors affecting the policy recipients’ willingness to apply through the method of programmatic grounded theory. The investigation indicated that content matching, process rationalization, policy communication, policy access, and policy awareness are the main influencing factors on the willingness of policy recipients to apply; content matching, process rationalization and policy communication affect the willingness of policy recipients to apply by influencing policy awareness; and policy access affects the strength of the relationship between above three factors and policy awareness. After analysis, this study constructs a model of factors influencing the willingness of policy recipients to apply, and demonstrates the mechanism among these factors.
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Received: 22 November 2023
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