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Abstract This study focuses on the leader vision communication scene in the enterprise’s digital transformation environment. From the perspective of sense-making theory, this study discusses the effective strategy of leaders’ sense-giving to activate employees’ digital creativity, and constructs a chain mediation model of the influence of leaders’ positive outcome framing on employees’ digital creativity, as well as the moderating role of leader’s status. The results show that: leaders’ positive outcome framing can directly promote employees’ digital creativity; at the same time, leaders’ positive outcome framing can indirectly promote employees’ cognitive and emotional resonance, that is, future work self-salience and harmonious work passion respectively play the mediating role in the influence of leaders’ positive outcome framing on employees’ digital creativity, and jointly play a chain mediating role; the degree of cognitive and emotional resonance evoked by the leadership positive outcome framing can be positively moderated by leaders’ status.
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Received: 26 December 2023
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