Abstract This study focuses on the leader vision communication scene in the enterprise’s digital transformation environment. From the perspective of sense-making theory, this study discusses the effective strategy of leaders’ sense-giving to activate employees’ digital creativity, and constructs a chain mediation model of the influence of leaders’ positive outcome framing on employees’ digital creativity, as well as the moderating role of leader’s status. The results show that: leaders’ positive outcome framing can directly promote employees’ digital creativity; at the same time, leaders’ positive outcome framing can indirectly promote employees’ cognitive and emotional resonance, that is, future work self-salience and harmonious work passion respectively play the mediating role in the influence of leaders’ positive outcome framing on employees’ digital creativity, and jointly play a chain mediating role; the degree of cognitive and emotional resonance evoked by the leadership positive outcome framing can be positively moderated by leaders’ status.
GUO Minyu,ZHU Yongyue. Research on the Impact of Leader’s Positive Outcome Framing on Employee’s Digital Creativity: A Framework under the Perspective of Sense-Making Theory[J]. Chinese Journal of Management, 2024, 21(4): 550-.
