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| The Effect of Customer Participation in Co-Design on Value Co-Creation Performance of Customized Enterprises from the Perspective of Transactive Memory System |
| ZHOU Xinxue，GUO Linlin，WANG Tianmei |
| 1. Guangxi University, Nanning, China; 2. National Science Library, Beijing, China; 3. Central University of Finance and Economics, Beijing, China |
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Abstract To explore how customization enterprises can realize value co-creation based on customers’ co-design, this study depicts the behavioral characteristics of the transactive memory system in a virtual team with customer participation, and uses coactive customer agility and product adaptive innovation to measure the performance of value co-creation. A research model of the impact of customer participation in co-design on value co-creation was constructed based on valid customized enterprise samples by questionnaire. The results show that customers’ cognitive participation and emotional participation have a positive effect on the behavioral characteristics of the transactive memory system. The three behavioral characteristics of transactive memory system (i.e., specialization, credibility, coordination) positively affect value co-creation performance. The absorptive capacity of enterprises plays a positive moderating role in this process.
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Received: 05 September 2022
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