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| The Role of Corporate Social Responsibility in the Age of Common Prosperity |
| JIA Ming，FANG Tongyue，ZHANG Zhe |
| 1.Northwestern Polytechnical University， Xi’an， China；2. Xi’an Jiaotong University， Xi’an， China |
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Abstract Deconstruct the brand-new CSR(Corporate Social Responsibility) strategy under the goal of common prosperity from four dimensions: characteristics of dual wealth, ways of wealth acquisition, object of wealth sharing and wealth distribution mode. Firstly, the “prosperity” of firms should be of material and spiritual wealth. Secondly, firms should realize the “co-creation” of value in the wealth acquisition process. Thirdly, firms should establish a business philosophy with “stakeholders” as the core during the wealth sharing process. Fourthly, based on the above, we analyze the mechanism of how firms achieve stable wealth distribution structure(gyro-like). To sum up, we propose a strategic framework of CSR 2.0.
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Received: 19 October 2022
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