Abstract From the perspective of psychological attribution, this study takes 48 rural elderly people as research samples to conduct in-depth interviews. By using the grounded theory research method, this study deeply investigates the manifestations and psychological attributions of rural elderly’s resistance behavior towards digital payment, explores the mechanism behind these psychological attributions and puts forward corresponding propositions. It is found that digital payment resistance behaviors of rural elderly are manifested as indifference, passive resistance and absolute resistance. Digital payment ability and subjective norms are psychological and social attributions of digital payment resistance behaviors of rural elderly, and indirectly affect digital payment resistance behaviors through digital payment cognition and digital payment emotion. Digital risk propagation and digital payment support moderate the influence of digital payment cognition and digital payment emotion on resistance behavior towards digital payment.
CHEN Ting,WU Jiang,SHEN Xiaoliang等. Research on Psychological Attributions of Rural Elderly’s Resistance Behavior Towards Digital Payment and Their Mechanism[J]. Chinese Journal of Management, 2024, 21(1): 107-.
