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| Research on the Impact of Servitization of Manufacturing and Enterprise Performance from the Perspective of Innovation |
| PAN Rongrong，LUO Jianqiang，YANG Zichao |
| Jiangsu University， Zhenjiang， Jiangsu， China |
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Abstract Based on a sample of manufacturing enterprises in Shanghai and Shenzhen stock markets from 2013 to 2021, this study explores the relationship between the impact of product-oriented and customer-oriented servitization on enterprise performance. The moderating effects of innovation behavior, innovation input intensity and digitalization are also explored. The results show that the two types of servitization can both improve the enterprise performance. Exploitative innovation has an inverted U-shaped moderating effect on the relationship between product-oriented servitization and performance. Exploratory innovation has a U-shaped moderating effect on the relationship between customer-oriented servitization and performance. Innovation input intensity and digitalization can enhance the ability of two types of servitization to improve enterprise performance. Further analyses show that there is no service paradox in Chinese manufacturing enterprises. Digitalization strengthens the promoting effect of product-oriented servitization on customer-oriented servitization.
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Received: 15 November 2022
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