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| The Impacts of User Review Absorption on Mobile Apps Performance in Freemium Business Model |
| LIU Xinhui，MEI Dongqian，LI Jingzhi，KANG Lele，WEI Mingyuan |
| 1. Nanjing University, Nanjing, China；2. Nanjing Tech University, Nanjing, China |
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Abstract From the perspective of user-driven innovation activities, this study uses both free and paid versions of mobile apps on the iOS mobile app platform as samples, and uses Poisson regression method to analyze the influence of the two versions of apps’ absorption of their own reviews and mutual absorption of reviews on application performance and user engagement enthusiasm. The results show that the application performance and user feedback enthusiasm can be improved by absorbing its own user comments, the paid version absorbing free version comments, and the free version absorbing paid version comments. Paid versions of apps that incorporate free reviews for updates can improve performance and positive user feedback. Free versions of apps that incorporate paid reviews for updates can improve user feedback, but the positive impact on performance appears relatively late.
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Received: 20 July 2023
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