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| The Influence of Enterprise Resources on the Product Value of Online Consultation APP under Configuration Effect |
| LIU Xuan，FENG Chengcheng，LI Jia |
| East China University of Science and Technology, Shanghai, China |
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Abstract Using the 47 online medical enterprises as samples, the fuzzy set qualitative comparative analysis(fsQCA) method was used to analyze financial resources, organizational resources, technical resources, innovation resources, reputation resources and human resources to reveal the mechanism by which the grouping of corporate resource categories affects the value of online consultation app products. The results show that: ①any single resource is not a necessary condition for forming high or low product value of online consultation APP. ②There is only one configuration path that generates high average daily downloads of online consultation APP, that is, the configuration of all six resources. There are two configuration paths to generate high scores of online consultation APP, which are the configuration of sufficient financial resources and technical resources and the configuration of sufficient financial, organizational, innovation and reputation resources. ③The lack of financial, reputation, organizational and innovation resources will lead to the low average daily downloads of the product. The lack of financial, technical, innovation and organizational resources will lead to the low scores of the product.
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Received: 04 July 2022
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