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| The Influence of College Student Entrepreneurs’ Psychological Ownership on Vigilant Market Learning |
| YANG Jinglan，YANG Zhi |
| Huazhong University of Science and Technology, Wuhan, China |
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Abstract Based on identity theory, this study constructs a framework of “psychological state-emotion-behavior”, and reveal the influencing mechanism of college student entrepreneurs’ psychological characteristics on vigilant market learning through entrepreneurial passion. Using two waves of questionnaire data from 162 college student entrepreneurs, this study uses the structural equation model to analyze data and test research hypotheses. The results show that:①psychological ownership has a significant positive effect on entrepreneurial passion. ②Entrepreneurial passion has a significant positive effect on vigilant market learning. ③When the venture project has obtained venture capital, psychological ownership has a stronger positive effect on entrepreneurial passion, and the indirect positive effect of the psychological ownership on vigilant market learning through entrepreneurial passion is also stronger.
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Received: 29 January 2022
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