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| Symbiotic Evolution and Scenario-Oriented Practice of Platform Corporate Social Responsibility under Quantum Paradigm |
| XIN Jie，WU Chuang，LIU Xinyu，TU Yunfeng |
| 1. Shandong University, Jinan, China; 2. Xi’an Jiaotong University, Xi’an, China |
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Abstract By means of literature research and theoretical deduction, drawing on the ecological symbiosis theory and quantum management theory, this study summarizes the inherent mechanism of the evolution of platform CSR. It proposes that the dilemma of the atomic paradigm of CSR in platform firms needs to be dissolved by the quantum paradigm of symbiotic evolution. It constructs the platform CSR scenario model based on the quantum paradigm, and proposes the practice path based on “ecology—mission—organization—relationship—governance”：a) building a symbiotic platform CSR ecology with common awareness, b) enhancing the mutual and symbiotic CSR mission, c) cultivating an empowered and co-governing CSR organization, d) superimposing CSR symbiotic relationships that link up and interact, e) establishing compatible CSR governance rules and mechanisms.
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Received: 17 February 2022
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