|
|
|
| Activating “Industrial Heritage”: A Case Study of Lidu Winery’s Transformation |
| OUYANG Taohua，NI Zebo，DU Wenyu，GONG Ke |
| Beihang University, Beijing, China |
|
|
|
|
Abstract Based on an in-depth case study of Lidu Winery, this study explores how companies realize transformation by activating industrial heritage. There are three important findings. Firstly, companies can activate industrial heritage by awakening its slack properties. Secondly, managers can develop new capabilities and create new contexts to establish dynamic relationships between users and resources so that affordances of industrial heritage can be continuously perceived and actualized. The process model of affordance actualization towards activating industrial heritage is also constructed. Thirdly, this research uncovers the affordance actualization mechanisms whereby companies can promote the evolution of industrial heritage value from low to high and facilitate organizational transformation.
|
|
Received: 15 December 2020
|
|
|
|
|
|
|
