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| Pricing Strategy and Collecting Mode Selection of Closed-Loop Supply Chain in the Presence of C2C Secondary Market |
| SU Ling，YANG Lei，QIU Junyuan，WAN Yao |
| South China University of Technology, Guangzhou, China |
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Abstract Consider the competition between C2C secondary market represented by “Xianyu” and supply chain recycling, the Stackelberg game is used to build closed-loop supply chain model and the non-recycling basic model under manufacturer, retailer and third-party recycling, respectively. And analyze the pricing decision and recycling channel selection of the closed-loop supply chain. The results indicate that: First of all, recycling activities can always increase the profits of manufacturer and retailer. Secondly, in the presence of C2C secondary market, the competition between the secondary market and the supply chain in the recovery link will damage the profits of all parties in the closed-loop supply chain. Besides, when the transaction cost in the secondary market is small, the third-party recycling mode is the best choice for manufacturers and retailers. On the contrary, both sides will choose the retailer recycling mode. Finally, consumer transactions in different channels change in cost or the secondary market discount rate will affect the optimal pricing, profits and social welfare of supply chain members.
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Received: 19 February 2021
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