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| Data Driven Ability, Organizational Structure and Corporate Strategic Performance——Based on A Online Ride-Hailing Company’ s Longitudinal Case Study |
| XIE Maohua，LIU Tiexin，SHI Nuo，WANG Qian |
| 1. Inner Mongolia University, Hohhot, China；2. Inner Mongolia University of Finance and Economics, Hohhot, China |
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Abstract Using case study method on A online ride-hailing company and based on perspective of organizational structure, this study explores the process and mechanism of data driven ability to enhance strategic performance. The results show that the data driven ability is driven by a dynamic cycle power which consists of data acquisition, data combination analysis and data utilization. And data driven capability deepens from weak to strong depending on time and space dimensions. Thus, the strategic performance of enterprises should be improved by matching the appropriate organizational structure. When the data driven ability is weak, the organizational structure should be based on the hierarchical system, which is beneficial to the original construction and accumulation for enterprises’ strategic performance. When the data driven ability is strong, the grid system is more conducive to improve enterprises’ strategic performance. Finally, the theoretical framework for the impact path of data driven ability on corporate strategic performance is constructed.
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Received: 27 December 2020
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