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| A Simulation Study on the Impact of Opening Strategy on the Performance of Digital Entrepreneurship Platform Companies |
| YANG Yong，TONG Tiantian |
| 1. Southeast University, Nanjing, China；2. China Citic Bank, Nanjing, China |
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Abstract Based on the value co-creation theory, the process of value co-creation and distribution among digital entrepreneurship platform ecosystem is analyzed, and a multi-agent model is constructed. Simulation experiments are used to simulate the impact of opening strategies on the system evolution of the platform ecosystem and performance of the platform enterprise. The research results show that:①When platform companies implement static opening strategies, in the short term there is a roughly inverted U-shaped relationship between platform companies’ profits and openness, while in the long run, as the growth rate of system value co-created of the digital platform ecosystem increases, profits of platform enterprises will also increase with the increase in openness. ②Compared with static opening strategies, platform companies can provide more open resources to capable digital entrepreneurs and motivating their innovation enthusiasm by implementing dynamic opening strategies, thereby increasing the long-term profits of platform companies.③When platform companies implement dynamic opening strategies, different openness incentives have little effect on the enthusiasm and innovation of digital entrepreneurs. Therefore, increasing openness incentives does not significantly improve the long-term profits of platform companies.
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Received: 15 March 2021
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