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| Research on the Influence Mechanism of Role Stress of Chronic Disease Patients on the Willingness to Pay for Mobile Medical Services |
| YANG Yihao，BI Xinhua，TIAN Xiaoxu |
| Jilin University, Changchun, China |
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Abstract Based on the perspective of stress and coping, this study explores the influence mechanism of role stress faced by patients with chronic diseases in daily health management on their willingness to pay for mobile medical services. In this study, structural equation model and hierarchical regression analysis are used to combine the theory of stress and coping to propose a theoretical model. A sample of 358 chronic disease patients is empirically analyzed. Results show that role stress leading to patients’ coping strategy (doctor-patient relationship maintenance and health management ability promotion) and generating an increased level of mobile medical payment willingness. Meanwhile, whether and to what extent role stress affecting behavioral outcomes depends on chronic disease patients’ primary appraisal and secondary appraisal.
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Received: 04 January 2021
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