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| A Research on the Relationship among Prior Experience, Strategic Orientation, and Business Model Innovation |
| LI Ying，ZHAO Wenhong，YANG Te |
| Xi’an Jiaotong University, Xi’an, China |
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Abstract Based on the perspective of managerial cognitive capabilities, this study explores the influence of prior experience on business model innovation of entrepreneurial firms, and introduces entrepreneurial orientation, market orientation and risk perception to investigate the mediating mechanism and function boundary of the influencing process. Using 386 questionnaire data of entrepreneurial firms, the empirical results show that: ①prior experience significantly promotes business model innovation of entrepreneurial firms;②this relationship is partially mediated by both entrepreneurial orientation and market orientation; ③risk perception weakens the mediated relationship through entrepreneurial orientation; ④risk perception strengthens the mediated relationship via market orientation.
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Received: 10 July 2020
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