The Impact of Fairness Concerns on Product Pricing Decisions of a Dyadic Supply Chain with Demand Information Asymmetry
ZHAO Yanfei，WANG Yong，WEN Yue，SHI Guoqiang
1. Chongqing University, Chongqing, China;2. Chongqing Key Laboratory of Logistics, Chongqing, China; 3. Chongqing Technology and Business University, Chongqing, China
Abstract Under the demand information asymmetry, this study investigates the effect of fairness concerns on the optimal decisions of a dyadic supply chain with wholesale price contract by constructing decision-making models with fairness concerns of different supply chain members. Results under the demand information asymmetry show that：①some effects of fairness concerns on supply chain under complete information hold under incomplete information as well; ②fairness concerns have different effects on the equilibrium results in different parameter regions, where the fairness concerns impact factor and market demand distribution are the key factors； ③supply chain members’s fairness concerns may not increase its equilibrium profit constantly；④the effects of information asymmetry on the equilibrium results are not affected by the fairness concerns.
ZHAO Yanfei,WANG Yong,WEN Yue等. The Impact of Fairness Concerns on Product Pricing Decisions of a Dyadic Supply Chain with Demand Information Asymmetry[J]. Chinese Journal of Management, 2021, 18(6): 919-.
