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| Research on Intelligent Service Business Model of Telemedicine Platform Based on Value Fitting |
| DENG Wenhao，DAI Bingqin，JIAN Zhaoquan |
| 1.Harbin Institute of Technology, Harbin, China; 2. South China University of Technology, Guangzhou, China; 3. Guangdong Hangyu Satellite Technology Co., Ltd., Shantou, Guangdong, China; 4. Career Technical |
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Abstract In order to explore the realization path of the value adaptation of telemedicine service platform intelligent service business model, this study, from the perspective of stakeholder theory, based on the business model canvas and value proposition canvas, adopts the single case study method to conduct in-depth research on the business model of intelligent service business model of Guangdong Hangyu satellite Technology Co., Ltd. The results show that: value adaptation has three stages: motivation generation, value proposition, and adaptation process. The key elements of value adaptation intelligent service platform are customer demand, value proposition, and digital technology; the value adaptation path of telemedicine service platform intelligent service business model is to obtain a closed loop which takes value adaptation as the core and consists of customer demand, select customer core demand, enterprise value proposition as well as channel form.
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Received: 09 June 2020
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