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| Change of Matching Mechanism of Product-Supply Chain Supported by Information Technology——Case Study in the Context of Private Brand Retailing |
| XIE Lijuan，MAO Jiye |
| Renmin University of China, Beijing, China |
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Abstract Through the case study in the context of private brand retailing，this study discusses how information technology can break through the traditional matching mode between products and supply chain strategies. Compared to the classic matching framework which shows that only efficient supply chains for functional products and responsive supply chains for innovative products are effective matching strategies, we propose a new mechanism for innovative products to match the supply chain with both response and efficiency characteristics. We find that under the specific conditions supported by information technology, the Internet is beneficial to continuously improve the responsive characteristics of the supply chain. And this effect can be strengthened by the development and establishment of information systems. At the same time, the superposition of the heterogeneous functions of information systems and the Internet jointly improves the efficient and responsive characteristics of the supply chain, and further helps to build responsive and efficient supply chains of innovative products.
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Received: 27 May 2020
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