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| Research on Pricing Strategy of Cloud Manufacturing Platform Considering Time-Sensitive Customers |
| ZHAO Daozhi,CHEN Manman |
| Tianjin University, Tianjin, China |
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Abstract In the context of cloud manufacturing, this paper studies the pricing strategy of monopolized capacity sharing platform, on which the demand-side customers are sensitive to the delivery time of the suppliers. This study establishes a two-stage game model to analyze the maximum profit of the platform under the two modes of fixed per-transaction fee and registration fee. The results show that during the target period, the maximum profit of the platform under the registration fee mode is higher than that by choosing the fixed per-transaction fee mode, the maximum profit obtained by the platform is positively correlated with the cross-network externality coefficient, and negatively correlated with the time-sensitive coefficient of the manufacturing capacity demander. However, the relationship between the balanced profit of the platform and the delivery time of the supplier varies under different charging modes. The optimal pricing of the platform under the two modes is positively correlated with the delivery time of the supplier and negatively correlated with the time sensitivity of the demand-side.
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Received: 26 April 2020
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