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| Research on Academic Entrepreneurial Process Based on the Theory of Sense-Making and Sense-Giving |
| XIONG Wenming,YU Weixin,CHEN Chuanming |
| 1. Nanjing University， Nanjing， China; 2. Nanjing University of Posts and Telecommunications, Nanjing， China |
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Abstract Based on the theory of sense-making and sense-giving, this explores why and how academic entrepreneurs start their own business in conflict situations using case research method. The main findings are as follow entrepreneurship has gone through four stages—the initiation of entrepreneurial ideas, the preparation for entrepreneurship, the integration of entrepreneurial resources, and the development of entrepreneurial practices. In the first stage, through sense-making, academic entrepreneurs recognize “who am I”. In the second stage, academic entrepreneurs’ interpretive scheme of academic entrepreneurship is formed through sense-making. In the third stage, academic entrepreneurs interact with stakeholders so as to influence their cognitive patterns with the strategies of sense-giving. In the fourth stage, through the process of sense-giving, the value creation and enterprise system are completed, the sublimation of entrepreneurial goals are achieved.
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Received: 19 March 2020
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