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| A Case Study on the Realization Process and Mechanism of Micro-Innovation from the Perspective of Ambidextrous Capabilities |
| ZHANG Qingqiang，SUN Xinbo，QIAN Yu |
| Northeastern University, Shenyang, China |
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Abstract This study focuses on the core problem of “the realization process and mechanism of micro-innovation from the perspective of ambidextrous capabilities”, in view of the influence mechanism of ambidextrous capabilities on the realization of micro-innovation.Combined with the exploratory single case study methodand taking Douyin Short-video as the case study object, this study systematically analyzes how to construct different ambidextrous capabilities driven by various uncertain factors to achieve micro-innovation in products. The study finds that based on the uncertainty of the environment, Douyin Short-video develops different ambidextrous capabilities—technology, market and value ambidextrous capabilities.In the process of product innovation, the enterprise realizes different innovation activities through the performance of different ambidextrous capabilities, finally realizes the micro-innovation and modification of products。And then a new mechanism model of ambidextrous capabilities is proposed.
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Received: 27 November 2019
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