权力感对消费者服务评价的影响机制研究

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Abstract From the perspective of service attributes（tangible vs intangible）to investigate how sense of power affect consumer’s service evaluation. Drawing on the social distance theory of power and using the mixed method of experiment and survey research，the authors conduct three studies and find that consumers with a high（vs low）sense of power rely more on intangible（vs tangible）attributes in service evaluation and choice formation. Furthermore，the effect of sense of power on service evaluation is mediated by mindset（e.g.，abstract vs concrete）.

Key words： sense of power service evaluation service attributes mindset social distance theory of power

Received: 20 November 2019

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	Articles by authors
	CUI Changqi
	LIAO Chenglin
	YAO Qi
	LI Ming

Cite this article:

CUI Changqi,LIAO Chenglin,YAO Qi等. Mechanism Research on the Effect of Sense of Power on Consumer’s Service Evaluation[J]. Chinese Journal of Management, 2020, 17(7): 1067-.

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http://manu68.magtech.com.cn/Jwk_glxb/EN/ OR http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2020/V17/I7/1067