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The Matching Effect of Structured Time-Schedule and Efficacy on Consumers’ Participation Behavior
DONG Zerui,DU Jiangang,DUAN Shen
1. Nankai University,Tianjin, China; 2. Renmin University of China, Beijing, China

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Abstract  This study researchesonthe process and mechanism underlying the matching effects of time-schedule and efficacy on willingness to participate through three situational experiments and one field investigation. The following conclusions were drawn separately: Study 1(within-) and Study 2(Between subjects) demonstrated that tight time-schedule and self-efficacy(vs. response efficacy) matching, loose time-schedule and response efficacy(vs. self-efficacy) matching improved individual’s willingness for activity participation. Study 3 demonstrated that the impact of tight time-schedule and self-efficacy matching, loose time-schedule and response efficacy matching on the willingness to participate in activities was achieved through the mediation role of perceived fluency. Study 4 verified the main conclusions of this paper again through a field investigation.
Key wordstime-schedule      self-efficacy      response efficacy      perceived fluency      participation behavior      
Received: 10 April 2019     
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DONG Zerui
DU Jiangang
DUAN Shen
Cite this article:   
DONG Zerui,DU Jiangang,DUAN Shen. The Matching Effect of Structured Time-Schedule and Efficacy on Consumers’ Participation Behavior[J]. Chinese Journal of Management, 2020, 17(6): 907-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2020/V17/I6/907
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