Abstract Based on a three-stage supply chain including a supplier, a wholesaler and many retailers, this paper formulates a model to jointly decide the pricing and shipment consolidation time through considering a stochastic demand depended on product’s price, quality and fulfillment time in perspective of a wholesaler. Through analyzing this model, this paper obtains the expression of the replenishment up to level. And based the expression, this paper shows the condition that whether the wholesaler should adopt the strategy of replenishment in advance and all expressions of the optimal price and the optimal shipment consolidation time when the wholesaler adopts the strategy of replenishment in advance and does not adopt the strategy of replenishment in advance. Then, an efficient algorithm to solve the model is proposed based on above conclusions. And this paper conducts lots of numerical experiments to display how the corrosion characteristics of fresh product, the market demand and the cost environment impact the product’s price, shipment consolidation time and revenue of the wholesaler.
