Abstract This study attempts to explore the mechanism of reconciling the tension among multiple company identities from the perspective of resource management process. Starting from the resource orchestration theory, the theory-driven case study method is used to analyze the multiple identity tension reconciliation process of Huanyi International Travel Service. The study finds that the root of the multiple company identity tension is the lack of resources and improper resource allocation. The key to reconciling the multiple company identity tension is to effectively expand the enterprise resource combination and rationally allocate resources. Through resource orchestration, resources can be constructed, bound and utilized between companies and stakeholders, thereby expanding the company resource base, optimizing the company resource allocation and reconciling the multiple company identity tension.
LI Chunqing,LYU Junfeng,WANG Xiaoli等. Mechanism of Reconciling the Tension among Multiple Company Identities—A Case Study of HUANYI International Travel Agency[J]. Chinese Journal of Management, 2020, 17(2): 278-.
