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| Research on the Peer Effect of Charitable Donation Behavior from China Listed Companies |
| PENG Zhen，PENG Zuqun，LU Huiwei |
| 1. Guangdong University of Technology, Guangzhou, China; 2. Pacific Securities Co., LTD, Beijing, China |
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Abstract Using the data of China listed companies from 2005 to 2016 and fixed effect model, this study empirically tests the peer effect on the corporate charitable donations, and further examines the formation mechanism and influence path. The results show that: the peer effect in corporate charitable donation behavior is exist, and the peer firms charitable donation which in the same region and same industry affect corporate charitable decisions significantly and positively; social learning and social pressure are two main mechanisms which forming the corporate charitable donation’ peer effect; better profitability, state-owned enterprises are highly sensitive to their worse profitability, non-state-owned peers, respectively. But not vice versa, the peers which in the same size have greater influence on corporate charitable donation behavior.
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Received: 12 July 2019
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