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| The Influence of Entrepreneur’s Previous Industry Experience on Business Model Innovation |
| XUE Hongbo，YANG Jun，CHI Kaoxun |
| 1. Nankai University，Tianjin，China；2. Zhejiang University，Hangzhou，China；3. Shandong University of Technology，Zibo，Shandong，China |
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Abstract Based on the strategic cognition theory, this study empirically investigates the relationship between entrepreneur’s prior industry experience and business model innovation and comprehend how three dimensions of cognitive style-Originality, Efficiency, and Rule Governance-moderate this relationship. Business model innovation from the perspective of cognition explores the trend of business model innovation from the individual level; in this case, an entrepreneur’s previous work experience becomes an important mechanism for business model innovation. The study is supported by questionnaire research, and finds that entrepreneurs with more prior inside-industry work experience weaken the degree of business model innovation, while entrepreneurs with more prior outside-industry work experience strengthen the degree of business model innovation. Furthermore, three dimensions of cognitive style have moderating effects on the relationship between previous work experience and business model innovation.
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Received: 05 December 2018
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