Abstract Based on the strategic cognition theory, this study empirically investigates the relationship between entrepreneur’s prior industry experience and business model innovation and comprehend how three dimensions of cognitive style-Originality, Efficiency, and Rule Governance-moderate this relationship. Business model innovation from the perspective of cognition explores the trend of business model innovation from the individual level; in this case, an entrepreneur’s previous work experience becomes an important mechanism for business model innovation. The study is supported by questionnaire research, and finds that entrepreneurs with more prior inside-industry work experience weaken the degree of business model innovation, while entrepreneurs with more prior outside-industry work experience strengthen the degree of business model innovation. Furthermore, three dimensions of cognitive style have moderating effects on the relationship between previous work experience and business model innovation.
XUE Hongbo,YANG Jun,CHI Kaoxun. The Influence of Entrepreneur’s Previous Industry Experience on Business Model Innovation[J]. Chinese Journal of Management, 2019, 16(11): 1661-.
