How Entrepreneurs Convey “Why Do It” in the Discourse?—An Analysis on REN Zhengfei’s Stakeholder-Based Communication of Meaning and Its’ Discourse Logic
TIAN Zhilong，ZHONG Wenfeng
Huazhong University of Science and Technology, Wuhan, China
Abstract Based upon an analysis of 291 discourses made by Mr. Ren Zhengfei, the president and founder of Huawei, this paper introduces how the communication of meaning is implemented through the discourse. In Mr. Ren's discourse, the wild-spread stakeholders-related content described and explained the surrounding context and guided the enterprise’s action. The critical point of these discourse is the communication of meaning, that is not only inform the employees “what to do” and “how to do it”, but also help them to understand “why do it”. By accomplishing that, the discourse formed a set of context-related discourse logic. In terms of the theoretical aspect, these communication practices are highly consistent with the perspective of sensemaking and further demonstrated that the communication of meaning: 1) led organizational sensemaking through the discourse; 2) is connected to the context via the integration of external stakeholders; 3) constituted the internal process of the company's response to stakeholders. A set of referential discourse logic was draw from the analysis to better help the entrepreneurs’ implementation of the communication of meaning.
TIAN Zhilong,ZHONG Wenfeng. How Entrepreneurs Convey “Why Do It” in the Discourse?—An Analysis on REN Zhengfei’s Stakeholder-Based Communication of Meaning and Its’ Discourse Logic[J]. Chinese Journal of Management, 2019, 16(10): 1423-.
