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| Research on the Construction of Core Competence of Chinese Later Comer Firms during the Transitional Period—— Management Thoughts of Entrepreneur ZHU Jianghong of GREE Electric Appliances, Inc. |
| LIU Shuo，LAN Hailin，KE Nannan |
| South China University of Technology, Guangzhou, China |
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Abstract Adopts the longitudinal case study method and from the perspective of process research，and based on the analysis of the changes in the internal and external environments and the specific management challenges in each stage, the research analyzes Zhu Jianghong’s two types of strategic decision-making modes and excavating the mechanism of the core competence of the latecomer firms to extract the Zhu Jianghong’s management thoughts of special situational value. This study finds that this management thought runs through the three stages of the catching-up of Gree., effectively copes with the dual impact of China context, and enables Gree. to construct a series of key competitive advantages with its unique “Gree Model” in many key segments of the value chain, such as manufacturing, R&D, and distribution channels. It enabled Gree. become the one that successfully builds enterprise’s core competence through specialized operation and catches up with leading enterprises at both home and abroad. The research enriches the relevant theories of the core competence construction of the latecomer firms by theorizing the thoughts of Zhu Jianghong’s enterprise core competence construction, and provides beneficial practical evidence for the logical model of the core competence construction of the enterprises in the Chinese context, and also provides beneficial enlightenment for the practice of catching up with and surpassing of the late-developing enterprises in China.
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Received: 30 May 2019
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