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| Research on the Formation Path and Pattern Classification of Small and Micro Enterprises of Haier Group：An Exploration Based on the Grounded Theory |
| LI Zhigang，HE Shining，YU Qiushi，ZHANG Jingwei |
| 1. Ocean University of China, Qingdao, Shandong, China; 2. Yanshan University, Qinhuangdao, Hebei, China |
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Abstract Starting from the corporate entrepreneurship and new venture theory, this study uses the grounded theory to extract four small and micro enterprises from Haier group as samples according to the guidance of problems and theoretical sampling, and conducts the grounded analysis on the formation path of small and micro enterprises of Haier group. The study extracts six main categories including “run micro-organizations”, “embed in social networks”, “focus on the user value”, “adjust the self-localization”, “complete competitive advantages” and “form small and micro enterprises”, and condenses out the core category, which is “the formation path of small and micro enterprises”, then constructs the theoretical model of the formation path of small and micro enterprises of Haier group and a matrix of different patterns of small and micro enterprises which includes four patterns: original, secondary, derived and created,and elaborates features of each pattern in detail.
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Received: 20 February 2019
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