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| A Study on Corporate Social Responsibility and Product Quality in Supply Chains under Different Channel Power Structures |
| FAN Jianchang，IANG Xuzhuo，NI Debing |
| 1. Nanjing University of Finance and Economics, Nanjing, China; 2. Xi’an Jiaotong University, Xi’an, China; 3. University of Electronic Science and Technology of China, Chengdu, China |
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Abstract To address the question of why firms in supply chains implement the social responsibility before the production and operation, a supply chain game model where a manufacturer and a retailer implement the corporate social responsibility cooperatively is built to investigate the impacts of the corporate social responsibility on the firms’ product quality and profitability under different channel power structures, and then study the optimal social responsibility decision making. The results show that: implementing corporate social responsibility can contribute to improve the product quality level and the product demand, but only an appropriate level of the social responsibility can lead to a higher profitability in supply chains; An increase in social responsibility efficiency leads to a higher corporate social responsibility degree, product quality level, product demand, and profitability for supply chain members; Gaining more channel power contributes more to each supply chain member, but the equal power between supply chain members would lead to the highest degree of the corporate social responsibility.
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Received: 29 November 2018
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