|
|
|
| Research on Enterprise Platform Business Model from the Perspective of Redundant Value Sharing：Taking Haier, Mi and Handu Group as Examples |
| SONG Lifeng，LIU Shasha，SONG Yuanfang |
| Renmin University of China， Beijing， China |
|
|
|
|
Abstract Through the cases analysis of Haier, Mi and Handu Group, combined with the characteristics of implicit redundant value, we found that the essence of organizational platform transformation was the reorganization of the value chain and the integration of internal and external value chain, then formed the enterprise platform, interface, and community value co-creation chain. On this basis, by comparing the differences of the three enterprises in the choice of community, platform-community relationship and organizational platform realization mode, a complete organizational platform system, that is the platform-community business model, was constructed based on the main characteristics of community, value creation link, platform-community connection, benefit distribution, interface construction and operation. It was found that whether platform-community business model was superior to traditional outsourcing and direct investment was depended on the possibility of sustainable development under the integration of cultural vision, incentive strategy and cultural management, and then predicted the future development of the platform-community business model of these three enterprises.
|
|
Received: 27 August 2018
|
|
|
|
|
|
|
