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Abstract Based on information processing theory, this study explores the double-edged sword effect on innovative orientation of top management team (TMT) cognitive conflict and analyzes the moderating effect of collectivism. Empirical test derived from 126 firms’ data indicates that TMT cognitive conflict improves the quality of information exchange and subsequently promotes innovative orientation. Besides, TMT cognitive conflict triggers affective conflict and indirectly influence innovative orientation. Furthermore, this study finds that collectivism has an inverted-U shaped moderating effect on the relationship between TMT cognitive conflict and innovative orientation. In addition, collectivism can prevent cognitive conflict from converting into affective conflict.
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Received: 01 March 2018
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