Abstract Through selecting four subsidiaries of emerging economy multinationals to conduct multi-case comparative studies, this study explores the evolution characteristics, evolution path and evolution mechanism of market network embeddedness of EMNCs subsidiaries based on the perspective of network embeddedness,. The result demonstrated that, in the context of environmental uncertainty, EMNC subsidiaries’ network embeddedness presents the evolutionary path of rapid transition and spiral development, which has a regular evolutionary correlation with market adaptability at different stages of the host market. Furthermore, in the evolutionary process of EMNC subsidiaries’ embedding in the host market network, there is a certain degree of coupling between relational embeddedness and structural embeddedness and the continuous adjustment of it can match the two for coordination and adaptation, ultimately achieving adaptability to the host market.
XU Hui,SHAN Yu. Research on Evolution Mechanism of Network Embedding of Emerging Economy Multinationals’ Subsidiaries[J]. Chinese Journal of Management, 2018, 15(11): 1591-.
