|
|
|
| Research on Corporate Social Responsibility Investment Strategy Based on the Application of Fuzzy Qualitative Comparative Analysis |
| ZHANG Hong，FAN Yili，LI Xule |
| 1. Zhejiang Sci-Tech University, Hangzhou, China；2. Huaxin Consulting Co., Ltd., Hangzhou, China |
|
|
|
|
Abstract Based on the stakeholder theory, this study takes the Chinese A-share listed food companies as research samples, to explore the social responsibility investment strategy optimization method under different nature of property rights and enterprise competitive position through fuzzy qualitative comparative analysis. It is found that investor dimension is at the top position of the combination of social responsibility strategy in Chinese food enterprises, and the social responsibility represented by charitable donations is non-essential. After incorporating the property rights and competitive status as situational factors, the portfolio of strategies shows diversification. State-owned food enterprises have a more diversified investment strategy for stakeholders and more comprehensive social responsibilities than non-state-owned enterprises. Enterprises with middle and low status in the food industry need to implement more comprehensive social responsibility.
|
|
Received: 26 March 2018
|
|
|
|
|
|
|
