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Study on the “Family Culture ” Thought of Traditional Private Enterprises—Minsheng Company
LI Fei ,ZOU Tingting
Sun Yat-sen University, Guangzhou, China

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Abstract  The management concept, organizational behavior and mode of operation of modern private enterprises all reflect the deep-rooted influence of “family culture.” The “harmoniousness”, “honesty”, and “humanism” in the “family culture” are the foundations for building an excellent corporate culture. With special historical conditions, Minsheng Company has taken the traditional “family culture” as its foundation, combined with advanced corporate management ideas, successfully shaped the company culture of “harmony and cooperation”, “benevolence and honesty”, “people-oriented” and “multiple win-win”. The excellent thoughts of the Minsheng Company’s culture and valuable experience in the creation process still have a very important reference to the contemporary enterprises to shape the corporate culture.
Key wordsfamily culture      confucianism      Minsheng company      company culture     
Received: 28 February 2018     
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LI Fei
ZOU Tingting
Cite this article:   
LI Fei,ZOU Tingting. Study on the “Family Culture ” Thought of Traditional Private Enterprises—Minsheng Company[J]. Chinese Journal of Management, 2018, 15(10): 953-.
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