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| Research on the User Multiplier Theory: The Economic Principles Behind the Haier Rendanheyi Management Model |
| ZHANG Ruimin，JIANG Qiping，HU Guodong |
| 1.Haier Group，Qingdao， Shandong， China; 2. Chinese Academy of Social Sciences，Beijing， China； 3.Dongbei University of Finance and Economics， Dalian， Liaoning， China |
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Abstract The study discusses the definition, concept, theoretical basis and measurement method of the User Multiplier in the fields of both economics and management. In specific, it includes the relation and differences between User Multiplier and Currency Multiplier; the micro value source, the macroeconomics background, and the accounting method of User Multiplier; and the economic analysis of Haier’s Strategic Income Statement. From the perspective of user needs, the User Multiplier theory tries to develop a value management theory that suits the economic situation in the age of Internet of Things, and it meets the needs of today’s market, which values customization, diversity and user experiences, as an innovation management theory.
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Received: 16 June 2018
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