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The Mechanism of Product Design Affecting User Perceptions:A Grounded Research
JIAO Yuanyuan,FU Shihui,LIU Yaguang
Nankai University, Tianjin, China

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Abstract  Based on the qualitative information of design awards and the interview data from 25 users,this study proposed a “product design-product character- attributive analysis- design image” framework by adopting grounded theory. This framework revealed the managerial meaning of product design, explored the intermediate mechanism of users perceiving product design,and reflected that the user perception of product design is a “product image” that includes aesthetic impression, function, ergonomic experience, symbolic meaning and semantic association.
Key wordsproduct design      user perceptions      product character      product image     
Received: 16 October 2017     
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JIAO Yuanyuan
FU Shihui
LIU Yaguang
Cite this article:   
JIAO Yuanyuan,FU Shihui,LIU Yaguang. The Mechanism of Product Design Affecting User Perceptions:A Grounded Research[J]. Chinese Journal of Management, 2018, 15(8): 1205-.
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http://manu68.magtech.com.cn/Jwk_glxb/EN/     OR     http://manu68.magtech.com.cn/Jwk_glxb/EN/Y2018/V15/I8/1205
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