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Abstract Through the establishment of the brand and the sharing of information, the enterprise forms the attraction to the consumers. Customers are influenced by all pickup points belonging to a similar enterprise. Distance satisfaction of different customers to each service product was described by piecewise function, and the circumstance that customer behavior was affected by multiple facilities was depicted by cooperative coverage. Service composition optimization model of pickup point under competitive environment was established. Imperial competition algorithm was used to solve the problem, and the effectiveness of the model and algorithm was verified by a case. The result shows that as the budget increases, the added demand for each unit of cost increases gradually. With the increase of signal threshold, the maximum demand coverage shows an upward trend. Compared with non-cooperative coverage model, cooperative coverage model is superior in terms of demand coverage and coverage cost.
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Received: 09 November 2017
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