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Abstract Based on agents based modeling and simulation tools, this study, simulates potential users and applications to be agents, and sets up rules to make the agents simulate potential users’decision-making process, investigating the influence of online visibility in potential users’decisions of SNS APPs. Result shows that potential users’selections are positively correlated with downloads, downloads growth and the platform correlation. User sensitivity affects user decision time.
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Received: 18 September 2017
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