Abstract Based on Internet+ competition context and integrated definition of time, and the multivariate analysis and integration of internet+ time competition transformation, zero-sum competitive advantage paradox, main theoretical model/framework on time-based competition and time competition, etc., this study proposed the integrated model of internet+ time competition behavior change. The results showed that the model was deconstructed into internet+ environment/company basic characteristics, time competition behavior change and time-based advantage. The model made the transformation on enterprise time competition orientation into organizational strategy time competition behavior change orientation, and it better bridged theory and practice gaps between time-based competition and organizational strategy behavior change.
