管理学报
 
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J4  2017, Vol. 14 Issue (5): 742-    DOI:
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Is “Dynamic” Better Than ”Static” ? The Effect of Product Presentation on Consumer’s Evaluation—The Mediation Effect of Cognitive Processing
HUANG Jing,ZOU Yupeng,LIU Hongliang,WANG Jintang
Wuhan University, Wuhan, China

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