Abstract Using survey data of 303 Chinese manufacturing firms, we first investigate the mediation role of exploratory innovation between the relationship of environmental scanning and new product performance, and also examine the moderation role of appropriability capability on this mechanism. Results show that, environmental scanning is positively associated with new product performance, and exploratory innovation partially mediates this relationship; appropriability capability positively moderates the relationship between exploratory innovation and new product performance, and also enhances the mediation effects of exploratory innovation, and there exists a moderated mediation effect.
2017, Vol. 14 
