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| The Study of the Influence of Cluster Product-Harm Crisis on Broad-Scope Trust |
| CUI Baojun |
| Henan Normal University, Xinxiang, Henan, China |
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Abstract This study introduces the broad-scope trust which includes industry trust and system trust as endogenous variables to study the influence of cluster product harm crisis on it. Field study results show that compared with technical defect type crisis, the negative influences of hidden rules type crisis on industry trust and system trust are more serious; Crisis’ cluster plays a regulatory role, compared with the low cluster crisis, when cluster crisis is high, compared with technical defect type crisis, the negative influences of hidden rules type crisis on industry trust and system trust are more significant.
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Received: 14 January 2016
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2016, Vol. 13 
