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Abstract From the perspective of innovation motivation, this research, based on self-determination theory, applies grounded theory to build a dual-pathway model of generating mechanism of employees’ proactive innovation behavior. The result shows that the generation of employees’ proactive innovation behavior can be divided into the formation of motivation and behavior according to stages and concludes two paths driven by intrinsic value and extrinsic value which are respectively dominated by intrinsic motivation and identified motivation. It reveals the ”black box” of generating mechanism of employees’ proactive innovation behavior, enriches and supplements the theory system of individual innovation behavior, provides an elementary theoretical foundation and research framework for relatively empirical research in the future, and also provides theoretical instructions for organizations to stimulate more employees’ proactive innovation behavior in management practices.
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Received: 28 October 2015
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2016, Vol. 13 
